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Until Valhalla is now available for pre-order.

Front Toward Enemy Brand is proud to offer our newest design for pre-order. Until Valhalla is a final parting to those with the warrior spirit that have gone before us but we shall see again…


Valhalla (from Old Norse Valhöll “hall of the slain”) is a majestic, enormous hall where the god Odin houses the dead whom he deems worthy of dwelling with him. Chosen by Odin, those worthy warriors who die in combat are led by valkyries to Valhalla upon death. In Valhalla, the dead join the masses of those who have died in combat before them, as well as various legendary Germanic heroes and kings, as they prepare to aid Odin during a future epic war to end all wars.

…Until Valhalla!


I Heart Cops Shirts Ready!


Thank you to everyone who pre-ordered one of our I Heart Cops shirt. You have helped the family of a fallen officer. It is our hope you will wear this shirt with pride in support of our men and women in law enforcement.

Orders Placed Before 12/22 at 12:00pm EST

Orders placed before 12/22 at 12:00pm EST will ship before Christmas; however, we cannot guarantee if the items will arrive before 12/25. Any orders place after that time will not ship until after Christmas.

FTE Brand Christmas Sale 25% Off Entire Order


Front Toward Enemy Brand is proud to offer 25% off your entire order through December 31, 2015. Please enter coupon code christmas15 at checkout to receive your discount!

And, always, keep your Front Toward Enemy!

Nathan Fair’s Video for Fallen Solider Hits 1 Million Views

Nate Fairfair1

FTE Brand would like to congratulate solider, songwriter, and our friend, Nathan Fair for his video Fallen Soldier passing one million views. Nathan is currently deployed right now, but we look forward to new videos from this hero in the near future. Stay safe brother and keep your Front Toward Enemy. #imnohero #fallensoldier #nathanfair #freedomnation #whatsyourenemy

Check out Fallen Solider here and join #FREEDOMNATION:

Bulletsnake Shirts In Production

Good news! After selling out of our popular Bulletsnake shirts in most sizes, we are now accepting back-orders for all sizes not in stock. The shirts are in production and any shirts back-ordered should be ready to ship in approximately two weeks. Thanks for your business!

Bullet Snake_All Views


Independence Day 25% Off Discount

With the Fourth of July upon us, Front Toward Enemy Brand would like to wish everyone a safe and happy holiday. At FTE Brand, we love the United State of America so we are offering 25% off through the weekend. Please go to fte and use coupon code: 4July15 to receive a cart discount.

usa flag

Memorial Day 2015 Discount

Front Toward Enemy Brand im no hero tshirt

FTE brand is proud to announce a 15% off discount in honor of Memorial Day Weekend. We would encourage you to look at out I’m No Hero shirt that specifically pays tribute to those who paid the ultimate sacrifice. Also, a portion from the proceeds of this shirt go to support Wounded Wear and the Combat Wounded Coalition. Use coupon code: memorialday2015 to receive the discount. Thank you for your support.

National Medal of Honor Day


In 1990, the United States Congress designated March 25th, of each year, as National Medal of Honor Day,  a day that is dedicated to all Medal of Honor recipients.

It was on March 25, 1863 when the first Medals of Honor were presented.  Secretary of War, Edwin Stanton presented Medals of Honor (Army) to six members of  “Andrews Raiders” for their volunteering and participation during an American Civil War raid in April of 1862.

Created in 1861, the Medal of Honor is the United States of America’s highest military honor.  It is awarded only to US military personnel, by the President of the United States in the name of Congress, for personal acts of valor above and beyond the call of duty.

There are three versions of the Medal of Honor, one for the Army, one for the Navy and one for the Air Force, with personnel of the Marine Corps and the Coast Guard receiving the Navy version.

Since its creation, there have been 3, 468 Medals of Honor awarded to the country’s soldiers, sailors, airmen, Marines and coast guardsmen.